WhartonBrooks Business Plan Part 2: Emerging Economies
In early 2015, we put the finishing touches on our business plan to launch a new company with the promise of bringing a unique customer centric experience to the fans of Windows Phone. This is a glance into the details of that original plan and how it has evolved and reset over the past 2 years.
The original business plan stated a portfolio of Windows phones that would all be in the Qualcomm Snapdragon 8xx family, but then we discovered the first of many hurdles – the dreaded Minimum Order Quantity (MOQ). For certified Windows Phones ODMs, this amount is between 50,000 and 300,000. For some reason, we were not deterred…we thought “we just need to find that person that could connect us to the funding sources”. So, the search was on.
We attended several investor events but their focus was on apps – mobile hardware was not the pursuit of angel or VC investors. The “margins are too low” was the constant mantra from these groups. So, we shifted to focus on creating partnerships that would align with our smartphone. In this process, we discovered some fantastic connections.
Emerging Economies has another meaning for WhartonBrooks. Emerging Economies are the result of careful planting of the seeds in emerging technologies:
There are governments that are instituting carbon emissions limitations on municipalities and citizens. These opportunities require smart devices (IoT devices), big data, and user-facing mobile devices. Each vehicle owner receives emission credits and each type of vehicle has an emissions score that is charged to the owner. An owner of a hybrid or electric vehicle, for example, will use less credits than a SUV owner. This difference results in transactions to offer credits to those that need them. As truck owners gobble their credits, hybrid owners will sell theirs to buyers. All of a sudden, there is an Emerging Economy powered by micropayments, which are collected and managed through the user-facing mobile devices and big data. In comes WhartonBrooks to provide the solutions of big data and user-facing mobile devices from our Cerulean product line. We are deeply immersed with the team of companies working to deliver these services and products to the proactive governments around the world.
Entertainment venues are another area of opportunity for WhartonBrooks to create an emerging economy. There are features unique to Windows 10 Mobile – such as Xbox integration with remote viewing and Continuum – that facilitate new experiences for theater and sporting venues. Our team has been collaborating with stage and film directors, artists, and developers to create these new experiences.
We have several projects of this scope underway. Our Chief Technology and Innovation Officer, Derrick Ballard, is a master of making these connections to create these emerging economies. They are vital to our long-term strategy to grow the Windows mobile ecosystem. Our ability to capitalize on these types of emerging economies would stretch our foot print in so many ways. The trend, for some time now, is to create revenue streams from multiple sources with substantial investments from governments and municipalities. These projects require a long “run way” from conception to launch, but we are committed to pushing our technologies to solve these global problems.