WhartonBrooks Business Plan Part 1: Core Values and Product Vision
In early 2015, we put the finishing touches on our business plan to launch a new company with the promise of bringing a unique customer centric experience to the fans of Windows Phone. This is a glance into the details of that original plan and how it has evolved and reset over the past 2 years.
In the beginning, we wanted to offer new experiences that would put the customer at the center by offering contemporary Windows Phones with boutique experiences. Some of the original ideas were to replace broken phones for free and to offer a program to receive a new smartphone every year. These ideas were part of our worry-free ownership experience. Our goal back then, as it is now, was to make a living doing what we loved – profit was not the tip of the arrow.
Another aspect of our ownership experience was to offer a portfolio of devices all with the same core specifications – CPU, Memory, Camera, Sensors, etc. We wanted to let people choose the size and function of their smartphone without compromise. AZ This portfolio included 5 phones – the CEO Smartphone – an elegant masterpiece, the Mountain – a rugged adventure smartphone, the Moment – camera centric and highly portable, the Allegro – a smartphone for the music lover and musician, and the Capsule –compact without compromise.
Listening to feedback and incorporating customer ideas is perhaps the most important part of our philosophy, then and now. As we began our journey, we wanted to create transparency about how ideas are included in both software and the smartphone itself. As the CEO, I wanted to start this process by including a wrist strap (e.g. Lumia 1020) and an integrated kickstand (e.g. HTC Surround) into every Cerulean smartphone. We thought there would be many ideas that our customers would volunteer and we would create products directly driven by these ideas.
As we started meeting with investors, the business plan changed many times to meet the opinions and demands of the investor groups. Each change was a compromise from our mission – “to offer everyone access to a truly excellent smartphone ownership experience”.
Today our mission has evolved into, a more holistic, “leverage emerging technologies to create high growth opportunities”. This statement gave us the scope to think about technology more broadly and still keep the customer at the center – high growth to us means that our products are accessible, even at the high-end. Growth means that everyone can afford the latest and greatest.
Join our campaign to make this story a reality. It starts with the first moment: https://igg.me/at/ceruleanmobile